Thursday, June 20, 2013

Three American automakers lost $ 4 billion since the crisis



After the U.S. market downturn, followed by the car manufacturers GM and Chrysler have received government bailout, along with the two automakers Ford has a quick recovery and is now reaching benefits near record profits.

However, it seems that the big three American car industry is faced with even though car sales are increasing their sales in most regions of the world, but the debt crisis in Europe has made their business activities in this area losses.

According to the Detroit News, the car brand Opel / Vauxhall and GM partner PSA Peugeot Citroen of France, a subsidiary of Ford in Europe and Fiat - which owns the automaker Chrysler, will be a total loss of $ 4 billion this year when doing business in Europe by sales of cars sold in the old continent is plunged to the lowest level since the mid-1990s. And watching the situation could hardly be better in the short term.

IHS Automotive analyst Tim Urguhart the Detroit News adds that European carmakers will face "a difficult recovery and time-consuming." Another way to overcome the car company This is following the example of the U.S., namely the closure of the plant, to terminate contracts with dealers and are generally cut losses.

However, unlike the U.S., the European governments are not willing to cooperate and let the automaker closed its plants as this will increase unemployment and cause more serious crisis . Moreover, the union of workers in the continent have the greater power of the partners in the United States.

Another difference is that unlike the big three of the U.S. in 2008 and 2009, European automakers are not totally stuck for cash, even the French company PSA Peugeot Citroen has about $ 13 billion in cash and the credits. In addition, the situation seems inconsistent when the region most severely affected are in southern and western Europe and even car manufacturers are also not the same situation.

For example, the Volkswagen Group of Germany is doing better than ever. While many plants of European car manufacturers just run with less than 70% capacity, the Volkswagen factory activity up to 93% capacity because the automaker has continuously introduced other models.

Meanwhile, Fiat lack of new models and depending too much on the domestic market of GM's Opel brand is not fare much better when the $ 16 billion loss in the last 12 years. GM has repeatedly denied that it plans to remove this brand as some analysts anticipated and hoped its strategic alliance with PSA will create more motivation, is also its least save more than $ 2 billion.

Ford also branches in Europe despite introducing 15 new models are also considering reducing the capacity of the company's spokesman Mark Truby said his branch "is reviewing all areas of business to solve the the current market situation and make the right move. "

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